FlipRings

FlipRings is a fun, playful, and kitchy brand that makes 2-in-1 silicone rings for every occasion, whether that's going out or for seasonal occasions like holidays and other times of year.

I made these social graphics to build brand recognition by creating an eye-catching, movement-driven visual that stops viewers from scrolling and also explains the 2-in-1 product feature through a fun, youthful collage.

1/6

I made these social graphics in October to encourage viewers to share and save them so they can recreate or send them to a friend. Women in their 20s are interested in original costumes that no one else will wear, so it was a perfect way to incorporate FlipRings into their Halloween costume search.

Target

Sarah, a 26-year-old woman living in a one-bedroom apartment in Atlanta, works in finance, and her days are filled with spreadsheets and coffee refills. Her life is pretty mundane, other than her social life. She recently discovered FlipRings through an Instagram ad and is now wearing them to work, which brightens her day as she stares at her fingers typing all day. FlipRings add to her life by giving her simple reminders to breathe (inhale/breathe) or that she has majong after work (let's play/majong).