OLLY

This campaign uses gummy-like typography inside women’s mouths to highlight OLLY’s chewable form and show exactly how the product is used. Paired with the phrase

“Chew on that,” the visuals normalize conversations around periods, bloating, and menopause, reframing women’s wellness as direct, confident, and unapologetic.

Strategy

We targeted women ages 16–60 navigating periods, bloating, and menopause, aligning with OLLY’s playful yet bold brand voice. The campaign positions OLLY as a brand that understands women’s discomfort, validates their experiences, and supports them through every stage.